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HVAC SEO for heating and cooling companies. We write the words Google reads on your website. You paste them in.
A furnace that quits in January or a heat pump quote in May: either way, people search, compare a few results and call. Pikiword writes the page titles, descriptions and answers they see, working from your own site and what you tell us about your company.
Example · fictional business
Fix · Title and description, Home page
Based on: the site scan · your questionnaire
Before: Kelridge Heating & Air · No description.
After:
Furnaces and Heat Pumps in Winnipeg | Kelridge Heating & Air
Furnace repair, heat pump installation and air conditioning for Winnipeg homes, with emergency furnace calls answered seven days a week from October to April.
The title was just the company name, and the page had no description.
What we often find
When we reviewed the websites of six heating and cooling companies across Canada in October 2026, three had no FAQ. One was a single page whose title was just the company name, with no description. A kit gives a new title to pages where yours is missing, repeated or just your name, a description where there is none, up to 25 pages, and answers to the questions homeowners ask.
Example · fictional business
Fix · Short answer and FAQ, Heat pumps page
Based on: the site scan · your questionnaire
Short answer
Does a heat pump work in a Winnipeg winter? A cold-climate heat pump keeps heating well below freezing, but on the coldest days it needs backup heat. We pair it with your furnace, which takes over automatically when it gets too cold.
Questions
- How long does a heat pump installation take?
- Most installations take one to two days. We do a home visit first to size the system, and you get a written quote within three business days.
- Will I need a new electrical panel?
- Sometimes. Older 100-amp panels may not have room for a heat pump. We check your panel during the home visit and tell you before you sign anything.
- Are there rebates for heat pumps?
- Often, but programs change during the year. We tell you which ones apply when we quote, and we fill in the contractor's part of the forms for you.
What you get for $590
One kit, in one language, paid once: titles and descriptions for up to 25 pages where we find a problem, up to three short answers with their FAQ, and a service page when the scan shows you need one and your answers give us enough to write it. Every field comes with a copy button, and we check your site 45 days after delivery. You'll know how many fixes you're getting before you pay. See pricing
Your kit, one language
$590 CAD + tax, one-time
- Up to 25 pages, however many fixes your site needs
- Answers to your customers' questions
- A service page, when the scan shows you need one and your answers give us enough to write it
- The 45-day check
Questions from HVAC companies
Our busy season is winter. When should we do this?
Ideally, before it starts. Google takes time to pick up new titles and descriptions, and we check what's live 45 days after delivery.
We install and service. Can the kit cover both?
Yes. Each page where we find a problem gets its own fix, whether it's about installation, repair or maintenance.
If you'd rather have someone handle all of it, Agence Noos, our sister agency, can do that. (Their site is in French.)
Picky about the words Google reads.