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A sample kit, from findings to the 45-day check.
This is what a Pikiword kit looks like, start to finish. We wrote it for a fictional roofing company in Ottawa, in the same format as a real kit. Yours would be based on your own site and your answers to our questionnaire.
Below are the kit's findings and a few of its fixes; the real kit shows all 18. The Google Business Profile at the end is an add-on, at $190.
Example · fictional business
Pellingham Roofing · English kit · 18 fixes
What we found
- Five pages share the title "Home | Pellingham Roofing". They can end up competing for the same search, and someone scanning the results can't tell them apart.
- Twelve pages have no description, so Google picks its own text from the page.
- We found no FAQ page on your site, so the questions customers ask before they call may go unanswered there.
- Your site has only a few content pages.
Your fixes: 14 titles and descriptions · 3 short answers with FAQ · 1 service page.
Fix · Title and description, Home page
Based on: the site scan · your questionnaire
Before:
Home | Pellingham Roofing
No description.
After:
Roof Repair & Replacement in Ottawa | Pellingham Roofing
Family-run roofers in Ottawa since 2004. Shingle and flat roof repair, full replacements and storm damage repair, with written estimates within 48 hours.
This page used to have the same title as four other pages.
Fix · Title and description, Flat roofs page
Based on: the site scan · your questionnaire
Before:
Home | Pellingham Roofing
No description.
After:
Flat Roof Repair in Ottawa | Pellingham Roofing
Membrane repair and replacement for flat and low-slope roofs on homes and small commercial buildings across Ottawa, with an inspection before every quote.
This page used to have the same title as your homepage.
Fix · Short answer and FAQ, Pricing page
Based on: the site scan · your questionnaire
Short answer
How much does a roof repair cost in Ottawa? Most of our shingle repairs cost between $450 and $1,200, depending on the damage and how easy the roof is to reach. Flat roofs are quoted after an inspection, and you get every estimate in writing within 48 hours.
Questions
- Do you repair storm damage?
- Yes, including shingles and flashing torn off by wind or hail. We photograph the damage before we start, so you have a record of what was repaired.
- Do you work on flat roofs?
- We repair membrane roofs on homes and small commercial buildings. A flat roof needs an inspection first, because the leak rarely starts where the water shows up inside.
- How long does a typical repair take?
- Most shingle repairs take one day, weather permitting. We give you a date when you accept the estimate, and we call the day before if rain pushes it back.
Fix · Your service page
Based on: the site scan · your questionnaire
Page title
Eavestrough Repair and Replacement in Ottawa
Page body
Water spilling over your eavestroughs, or pooling against your foundation, usually means a clog, a sag or a leaking seam. We repair and replace eavestroughs and downspouts on homes across Ottawa, often during the same visit as a roof repair.
Repairs and cleaning
Most eavestrough problems start small: a seam that drips, a section that has pulled away from the fascia, or downspouts packed with leaves and shingle grit. We reseal seams, rehang sagging sections with new hangers and clear every downspout so water runs where it should. If the fascia behind the trough has rotted, we'll show you photos before we start. You get a written estimate within 48 hours.
Full replacement
When troughs are bent, rusted through or too small for your roof, patching them only buys you a season. We replace them with seamless aluminum eavestroughs, cut to length on site, in a colour that matches your trim. We can add leaf guards if large trees overhang the house. Replacement on a typical home takes one day.
Tell us what you're seeing, and we'll come and take a look.
Fix · Your Google Business Profile
Based on: your questionnaire
Description
Pellingham Roofing is a family-run roofing company that has served homeowners and small businesses in Ottawa since 2004. We repair and replace shingle and flat roofs, fix storm damage, and repair or replace eavestroughs. Every job starts with a written estimate within 48 hours, and we photograph the damage before we begin.
Services
Roof repair · Roof replacement · Flat roof repair · Storm damage repair · Eavestrough repair · Eavestrough replacement
Service area
Ottawa · Kanata · Orléans · Nepean · Barrhaven
The 45-day check
- Services page: title live · description live
- Flat roofs page: title live · description not found yet
- Pricing page: short answer live · FAQ live
15 of 18 live: the three that aren't live yet are listed with the page they belong on.
In a real kit, each fix also links to its placement guide when your platform is covered. Placement guides go online when orders open, so this sample doesn't link to them.
Rather have all of this done for you? Agence Noos, our sister agency, can handle it from start to finish. (Their site is in French.)
Picky about the words Google reads.